Tuesday, June 21, 2011



Recently launched CBR 250R, PT Astra Honda Motor is preparing to market the sport model both, CBR 150R, this year. Certainty was revealed by the finding that AHM had enrolled Kompas.com unit with HONDA code CBR150RC (IN) to the Ministry of Industry, today, Friday (18/03/2011).

Astra Honda Motor (AHM) just waiting for the green light from the government to be marketed. Of the code could be certain that Honda's original strategy was to import the whole unit, aka CBU from Thailand. CBU was selected because the Honda is more careful and know how big the market in Indonesia.

This year it plans to market AHM CBR 150R in two options, namely the CBU or locally assembled (CKD). However, the unit set up assembly facilities required no small investment and must meet certain minimum sales. Well, options import CBU be best to test the market.

Honda CBR 150R market measures to Indonesia aims to boost sales in the sports segment of 150 cc which is still dominated by rivals. Honda just relying on New Mega Pro, and can not compete with the Yamaha Mio and Byson who led the sale.

The presence of CBR 150R line sports model will complement the previous Honda, namely CBR 250 R. Both motorcycle sport is expected to increase the attacking power in the sports segment Honda Yamaha controlled. Includes carry the New Mega Pro in a class to compete with 150 cc Yamaha duo, Mio and Byson. Only, for the price, the source is not willing to reveal. But an estimated USD 25-28 million and in launcing new CBR 150R, it is possible, for the second half of 2011.

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